Kommunity TV is the next phase of News Corp’s burgeoning sport live streaming program, which has showcased some of the biggest sporting events and season-long competitions throughout the country over the past years.
We developed a Brand identity based around a simple graphic element common to both sport and live streaming, the time code separator. This uniting common denominator was used as the springboard to the visual language created for the brand.
The launch of Kommunity TV is a watershed moment for News’ National Sports Network and taps into their core value of supporting the growth of sport from the grassroots to the elite. It also plays a key role in showcasing Australia’s future Olympians, who will bring a golden touch to Brisbane 2032 Olympics.