Overview
The Pappa Flock brand was launched in February 2023 by a team of experienced QSR entrepreneurs. They approached us with just two locations and a strong following for their deep-fried chicken tenders and signature sauce. With the upcoming launch of a flagship store in Marrickville, we saw an exciting opportunity to evolve their brand assets and messaging, creating a fresh articulation that would inspire and connect both their target audience and internal team.
In Tenders We Trust
The Solution
Our solution introduced an organic graphic element to the brand’s identity, adding a unique and playful touch. The colour palette was simplified to create a more cohesive look, while the visual language embraced a fun and approachable tone. The brand refresh encompassed a powerful new brand positioning, an overhauled visual identity, enhanced photography, revamped packaging, a redesigned contemporary menu board, and dynamic promotional campaigns – all crafted to strengthen brand recognition and engagement.
