Overview
The Australian interior design landscape would look very different without the presence of Robyn Cosgrove Rugs. With over 30 years of experience in the selection and design of fine handmade rugs, her reputation as Australia’s leading specialist rug dealer is well founded. We were engaged to elevate the brand’s positioning while staying true to its heritage.
Guardian of the Divine
Guardian of the Divine
The Solution
We took an elegant contemporary classic approach that saw a minimalist griffin symbol developed along with a bespoke handcrafted logotype unique to the Robyn Cosgrove Rugs brand. A short film exploring the unique handwoven rug making process was also produced. Additionally, a comprehensive website was designed that could handle the large catalogue of rugs available and be responsive across all digital platforms. The refreshed brand identity was applied across all advertising mediums, signage, collateral, livery and rug labels, cementing Robyn’s position at the top of the handcrafted rug market.
