News Corp Australia was undergoing a period of transformation in response to changing consumer habits and technologies and required new skills, collaboration and a belief in their shared values and ambitions.
As the country came out of COVID they had the opportunity to develop, reinstate and launch a new Employee Value Proposition (EVP) campaign that communicated the recent company changes, focusing on the impact and ambition of the business and build company advocacy.
the greater good
We’re for giving Australia a voice. For finding hope in loss. For the small wins and stories bigger than our own. We’re for doing the right thing for the benefit of all. Whether that’s campaigning for change, or standing by those who tirelessly stand for us. We’re for the greater good of united families and those left behind. We’re for a better everyday. For having a dream. For keeping watch. For working through the night to ensure we’re connected, informed and up to date. We’re in the business of caring. Passionately. Unapologetically. We care about the things that matter. We’re here to make sure that stories are told. That ambition is realised. That potential is nurtured. And that those who want to make a difference, do. We’re here to be greater than good for the greater good. To inform, advocate and inspire in everything we do. We’re for the greater good.
The campaign was extrapolated nationally across The News Corp Australia network. From rebranding the national office network, Internal Campaign Collateral, Internal screens/posters, Website/intranet, eDM’s, career’s website and on boarding/learning manuals – just to name a few.