Overview

The Olympics presents a brief but intense window of sports content, and for Tokyo, News Corp Australia set out to create a truly personalised destination giving all Australians access to the content they care about, in the format that suits them best.

We were tasked with showcasing the depth, breadth and personalisation of News Corp’s Olympic coverage. From standout sporting moments to behind-the-scenes insights, the campaign needed to reflect the scale of coverage delivered by an extensive team of journalists, across a wide range of platforms and devices.

The creative platform, Your Games. Your Way., captured the core idea: no matter the sport, moment or medium, News Corp made the Olympics accessible from every angle. From pool deck to trackside, app to newsletter, 36-page lift-out to mobile alert – audiences could experience Tokyo on their own terms, wherever and however they chose.