NSW Identity

Brand Identity
Overview

In a period of significant growth the NSW State government was seeking to develop a new identity to emphasise infrastructure projects and programs that target economic growth and promote investment in NSW. A progressive brand mark to draw attention to sectors like education, public transport, health, community services and other major activities and events supported by the NSW Government.

Making It Happen

The Solution

An energetic, contemporary direction was developed in the form of a helix symbolising structure and growth. A representation of positive optimism and future growth. A brand style guide was created and the brand mark was applied across multitudes of projects, developments and even hardhats.

NSW Identity

Brand Identity
Created for:
Publicis MOJO