The Olympics is a short heightened window of sports content. News Corp Australia was delivering a personalised Olympics destination for all Australians, allowing them to consume the content they care about in the format they like best. This includes: app alerts, dedicated newsletters, daily print liftout, follow specific journalists or sports.
To demonstrate how thorough and personalised The News Corp Australia coverage of Tokyo is, they present Olympic sports, moments, and the team of journalists and devices bringing them to us, from many different angles.
From every angle
The campaign idea ‘Your News. Your Way.’ allows us to talk to how News Corp will be covering all the activity and competition from Tokyo. It alludes to the multitude of ways their content is accessible, from pool deck to trackside, from app to newsletter and from 36-page lift-out to mobile notification – they’ve got Tokyo covered from every angle.