Brand Identity
Overview
The Australian interior design landscape would look very different without Robyn Cosgrove Rugs. With over 30 years of expertise in sourcing and designing fine handmade rugs, Robyn has earned her reputation as the country’s leading specialist rug dealer.
We were engaged to elevate the brand’s positioning while staying true to its heritage. Our response was a refined, contemporary-classic identity featuring a minimalist griffin symbol and a bespoke, handcrafted logotype unique to the Robyn Cosgrove brand.
A short film was produced to showcase the intricacy of the handwoven rug-making process, while a comprehensive, fully responsive website was designed to house the extensive rug catalogue and perform seamlessly across all digital platforms.
The refreshed identity was rolled out across all touchpoints – advertising, signage, collateral, livery, and rug labels, cementing Robyn’s position at the forefront of Australia’s handcrafted rug market.
Guardian of the Divine
Brand Identity, Brand Campaign, Strategy, Art Direction, Design.
Created for:
Robyn Cosgrove Rugs
Thanks to:
Photography: Willem Rethmeier
www.willemrethmeier.com
Guardian of the Divine
