Overview

The Grant Burge Wines Filsell vineyard of near century old vines is considered one of the best vineyards in the Barossa Valley, and consistently produces fruit of incredible intensity and concentration. Planted in 1920, the Filsell vineyard also produces some of the fruit for the highly acclaimed Meshach Shiraz, making the Filsell Shiraz a sought-after younger brother to loyal followers.

We took a different approach to the ‘It’s Personal’ brand positioning for Grant Burge Filsell. These executions conveyed the personal attention the chief wine maker and viticulturist brings to the product. From the bigger picture to the smallest detail. And like the PNC Sparkling campaign, cues from the bottle were utilised through the photography and composition. The campaign was executed through outdoor, print and online channels.