Overview

Grant Burge PNC Sparkling with its delightful biscuit-like nose combined with ripe strawberry and peach characters really lends itself to a special occasion. We were tasked with elevating the brand whilst reflecting the personal attention applied in the creation of the product.

The Solution

We expressed the essence of Grant Burge PNC Sparkling by bringing a sense of intimacy and the notion of a little magic to the campaign. An enchanting chandelier-lit alfresco rendezvous was conceived and captured with the implementation of a visual branding device. The bottle’s unique art deco label was created in CGI and reimagined as an oversized mirror, other cues from the product inspired the introduction of copper and golden hues throughout the image. The campaign was executed through outdoor, print and online channels.