Feros strive to empower the individual. To better connect them to the world, their friends, family and community. And to keep them connected to everything they enjoy doing most.

A new approach was developed for Feros Care based around the proposition of living a bolder life. Because everyone should be able to continue to learn, grow and live a healthy, independent life in aged care. We developed a new brand world and communications platform based on the notion of ‘GROW BOLD’. A refreshed Brand Identity was created that was applied to everything from business cards to car livery. And with the help of renowned photographer Simon Harsent, a vibrant energetic ‘GROW BOLD’ brand campaign was produced, celebrating and promoting a bolder outlook to ageing and aged care.

Additionally, a series of short films based around 8 heroes inspirational stories were created to further tell the brand story.