Acquisition Campaign
Overview
Health coaching with real substance.
To promote Virgin Active’s 100% certified nutrition coaching, we created a campaign that cut through the noise of empty wellness promises with a bold visual metaphor and a healthy dose of personality.
Using unexpected food metaphors in striking, stylised visuals, we brought attention to what real, personalised nutrition coaching looks like.
The campaign rolled out across digital, social, in-club posters and outdoor media — driving awareness, building trust, and reinforcing Virgin Active’s position as a leader in holistic health.
100% Certified Nutrition coaching
Acquisition Campaign, Concept Development, Art Direction, Design.
Created for:
Publicis Mojo
