Brand Campaign
Overview
The Grant Burge Filsell vineyard, home to nearly century-old vines, is regarded as one of the finest in the Barossa Valley. Planted in 1920, it consistently produces fruit of remarkable intensity and concentration. The vineyard also contributes to the highly acclaimed Meshach Shiraz, making the Filsell Shiraz a sought-after ‘younger brother’ among loyal followers of the brand.
For this campaign, we approached the It’s Personal brand positioning from a new angle. The creative highlighted the personal dedication of the chief winemaker and viticulturist – from the broader vision to the most intricate detail – emphasising the craftsmanship behind every bottle.
As with the PNC Sparkling campaign, visual cues from the Filsell bottle informed the photography and composition, creating a distinctive and cohesive aesthetic. The campaign was delivered across outdoor, print and digital channels, reinforcing the care and heritage behind one of the Barossa’s most respected wines.
It’s Personal
Brand Campaign, Concept development, Art Direction, Design, OOH, Social.
Created for:
Accolade Wines
Thanks to:
Retouching: Cream Electric Art
www.creamelectricart.com
Photography: Ian Butterworth
https://louisand.co/ian-butterworth
