Brand Campaign
Overview
With its delicate biscuit-like nose and ripe strawberry and peach notes, Grant Burge PNC Sparkling is naturally suited to special occasions. We were tasked with elevating the brand while capturing the personal craftsmanship behind the wine.
To express the essence of PNC Sparkling, we brought a sense of intimacy and a touch of magic to the campaign. The creative centred around an enchanting alfresco rendezvous, lit by chandeliers, evoking warmth, elegance and celebration. A distinct visual branding device was introduced, inspired by the bottle’s unique art deco label.
Created in CGI, the label was reimagined as an oversized mirror, while copper and golden hues – drawn from the product itself – were used throughout the imagery to reinforce richness and refinement.
The campaign was rolled out across outdoor, print and digital channels, positioning Grant Burge PNC Sparkling as the perfect accompaniment to life’s more memorable moments.
Capture Something Special
Brand Campaign, Concept Development, Art Direction, Design, OOH, Social.
Created for:
Accolade Wines
Thanks to:
Retouching & CGI: Cream Electric Art www.creamelectricart.com
Photography: Juli Balla www.juliballa.com
It’s Personal
