Overview

For this outdoor campaign for fitness equipment supplier Workout World, we developed a simple yet compelling visual metaphor to cut through and connect.
Playful, unexpected, and undeniably eye-catching, the concept reimagines the passion for training in a way that’s both humorous and instantly recognisable.
The result was a standout campaign that brought personality to the brand and gave Workout World a bold, memorable presence in a crowded category.

New York Festivals Finalist.